Advertising at Visby Airport

Swedavia Advertising offers a unique brand arena in an attractive, dynamic setting where both national and international audiences meet. Take advantage of a broad, flexible range of advertising opportunities that provide a fantastic product mix and wide geographic spread.

Products and formats

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Sweden and Gotland

Sweden is one of the world’s most competitive and productive economies, a pioneer in innovation that can boast of its sophisticated consumers and an open attitude to international companies and ownership. Sweden is the home market for a large number of world-leading companies in different sectors and, with its strong belief in an uncomplicated corporate environment, provides attractive opportunities for investments and companies.

Gotland is Sweden’s largest island and is located east of the mainland, south of Stockholm. The island is the country’s smallest county in terms of population but also the county with the largest share of small businesses. The region’s most important industries are tourism, agriculture, food processing and stonemasonry. Gotland has a growing tourism industry. It is a popular destination, and some two million people travel to the island each year by air or ferry. Thanks to tourism, many companies in the retail, transport, hotel, restaurant and experience industries have also seen strong growth.

Source: businesssweden.se, lansstyrelsen.se/Gotland, gotland.se and almedalsveckan.info

Midnight summer sunset in Visby Old Town, in Swedish island of Gotland, Sweden

Visby Airport

Swedavia works continuously to develop and improve its ten airports in order to meet increasing pressure for efficient travel domestically and internationally.

Visby Airport is located just three and a half kilometres from central Visby. The airport has been in operation since 1942. Extensive refurbishments have been carried out at the airport to ensure the airport’s long-term capacity and attractiveness and to meet current and future needs.

Gotland is a popular tourist destination for tourists during the summer months, so summer is peak season at Visby Airport.

Resenären

Resans karaktär

Indoor — Analogue

VBY-028

Arrival hall lightbox

This lightbox greets the travelers when they enter into the arrival hall from their aircrafts. The lightbox offers high dwell time due to the longer periods of time that travelers reside in the arrival hall.

Price per month: SEK 5 000*

Price during Almedalen Week: SEK 25 000*

Interested in this space?

VBY-074

Banner

This banner targets both arriving and departing travelers at the airport that are heading between the check-in and arrival hall as well as people heading towards the restaurant on landside. The banner offers high impact due to the large size.

Price per month: SEK 5 000*

Price during Almedalen Week: SEK 25 000*

Interested in this space?

VBY-076

Arrival hall banner

This product greets the travelers when they enter into the arrival hall from their aircrafts. The banner offers high dwell time due to the longer periods of time that travelers reside in the arrival hall. Due to the large format, central placement on the baggage belt it is seen by most people.

Price per month: SEK 5 000*

Price during Almedalen Week: SEK 35 000*

Interested in this space?

VBY-087

Analogue signs, check-in hall

This product greets the travelers in the check-in hall. The analogue signs offers high dwell time due to the longer periods of time that travelers reside in the check-in hall. Due to the large format, central placement and position it is seen by most and offers high impact.

Price per month: SEK 12 500*

Price during Almedalen Week: SEK 40 000*

Interested in this space?

VBY-102

Analogue sign, arrival hall

This analogue sign greets the travelers when they enter into the arrival hall from their aircrafts. The product offers high dwell time due to the longer periods of time that travelers reside in the arrival hall. Due to the large format, central placement on the baggage belt it is seen by most people.

Price per month: SEK 60 000*

Price during Almedalen Week: SEK 40 000*

Interested in this space?

Indoor — Digital

Digital Portrait 4 faces

Digital network Portrait

The digital network is suitable for campaigns, launches and other marketing activities where the goal is ot reach high visibility and a large number of travelers.

The placement of the screens offers a repetitive effect and customized DOOH marketing activities are easily implemented on the digital network due to the wide range of options regarding airports, terminals and timing of messages.

Share of Voice
12.5 %

Price per week: SEK 3 900*

Price during Almedalen Week: SEK 30 000*

Interested in this space?

Digital Landscape 3 faces

Digital network Landscape

The digital network is suitable for campaigns, launches and other marketing activities where the goal is ot reach high visibility and a large number of travelers.

The placement of the screens makes it possible to implement customized DOOH marketing activities and target passengers traveling to specific destinations of with certain airlines.

Share of Voice
12.5 %

Price per week: SEK 2 000*

Price during Almedalen Week: SEK 20 000*

Interested in this space?

Indoor — Special

VBY-050

Magazine rack

Price per month: SEK 5 000*

Price during Almedalen Week: SEK 30 000*

Interested in this space?

VBY-058

Luggage trolleys

This product targets the majority of the travellers at Visby Airport. The decals offers high dwell time and an repetitive and dominating effect all over the airport due to the high number of trolleys that are distributed.

Price per month: SEK 5 500*

Interested in this space?

VBY-070

Value boxes

This product targets all departing travelers heading through the security check-point. Due to the large number of faces the product offers high impact and dwell time as well as a repetitive effect as the travelers reside in the area for a longer period of time as they wait to pass through the screening.

Price per month: SEK 5 000*

Interested in this space?

VBY-075

Window foil

Price per month: SEK 5 000*

Interested in this space?

VBY-077

Floor decals

These floor decals greet the travelers when they enter into the arrival hall from their aircrafts. The showcases offers high dwell time and a repetitive effect in the arrival hall.

Price per month: SEK 5 000*

Price during Almedalen Week: SEK 35 000*

Interested in this space?

VBY-078

Floor decals

These floor decals greet the travelers when they enter into the arrival hall from their aircrafts. The showcases offers high dwell time and a repetitive effect in the arrival hall.

Price per month: SEK 5 000*

Price during Almedalen Week: SEK 20 000*

Interested in this space?

VBY-079

Floor decal, check-in hall

This product greets the travelers in the check-in hall. The floor decal offers high dwell time due to the longer periods of time that travelers reside in the check-in hall. Due to the large format, central placement and position it is seen by most and offers high impact.

Price per month: SEK 5 000*

Price during Almedalen Week: SEK 25 000*

Interested in this space?

VBY-083

Baggage belt foil

This product greets the travelers when they enter into the arrival hall from their aircrafts. The foil offers high dwell time due to the longer periods of time that travelers reside in the arrival hall. Due to the large format, central placement on the baggage belt it is seen by most people.

Price per month: SEK 15 000*

Price during Almedalen Week: SEK 35 000*

Interested in this space?

VBY-101

Baggage belt foil

This product greets the travelers when they enter into the arrival hall from their aircrafts. The foil on the baggage belt lamellae offers high dwell time due to the longer periods of time that travelers reside in the arrival hall. Due to the central placement on the baggage belt it is seen by most people. The product also offers the possibility to work creative in the arrival hall.

Price per month: On request

Price during Almedalen Week: SEK 35 000*

Interested in this space?

VBY-089

Window foil

Price per month: SEK 15 000*

Interested in this space?

Indoor — Promotion

VBY-055

Promotion area, arrival hall

This promotion area greets 100 % of the travelers when they enter into the arrival hall from their aircrafts. The area offers high dwell time and an opportunity to personalize and adapt the marketing activity to the brand.

Price per week: SEK 7 000*

Price during Almedalen Week: SEK 30 000*

Interested in this space?

VBY-056

Promotion area

Price per week: On request

Price during Almedalen Week: SEK 30 000*

Interested in this space?

VBY-057

Promotion area, arrival hall

This promotion area greets 100 % of the travelers in the arrival hall. The area offers high dwell time due to the longer periods of time that the travelers reside in the hall and an opportunity to personalize and adapt the marketing activity to the brand.

Price per week: SEK 7 000*

Price during Almedalen Week: SEK 30 000*

Interested in this space?

VBY-065

Promotion area

Price per week: SEK 7 000*

Price during Almedalen Week: SEK 30 000*

Interested in this space?

VBY-T-006

Prive per month: SEK 5 000*

Price during Almedalen Week: SEK 30 000*

Interested in this space?

Overview map

Outdoor — Analogue

VBY-052

Analogue sign on blastfence

This analogue sign targets the majority of the arriving travelers as they are heading into the arrival hall from their aircrafts. The large format and central placement offers impact and high visibility.

Price per month: On request

Price during Almedalen Week: SEK 40 000*

Interested in this space?

VBY-053

Analogue sign on blastfence

Price per month: On request

Price during Almedalen Week: SEK 40 000*

Interested in this space?

VBY-054

Analogue sign on blastfence

Price per month: On request

Price during Almedalen Week: SEK 40 000*

Interested in this space?

VBY-085

Banner on traffic control center

The banner targets all arriving travelers at the airport and greets the travelers when they exit their aircrafts. The banner offers high dwell time and impact as well as a dominating effect due to the large format and central placement.

Price per month: SEK 30 000*

Price during Almedalen Week: SEK 100 000*

Interested in this space?

VBY-086

Double-sided outdoor billboard

This outdoor billboard targets the majority of the travelers and visitors arriving to and departing from the airport due to the two sides included in the product. The billboard offers high impact and a dominating effect at the exit and it is seen by most passersby..

Price per month: SEK 70 000*

Price during Almedalen Week: SEK 50 000*

Interested in this space?

VBY-113

Outdoor lightbox

Price per month: SEK 70 000*

Interested in this space

VBY-092

Outdoor billboard

This outdoor billboard targets the majority of the travelers and visitors arriving to the airport. The billboard offers high impact due to the large format and central placement and is seen by most passersby.

Price per month: SEK 10 000*

Price during Almedalen Week: SEK 40 000*

Interested in this space?

VBY-093

Outdoor billboard

This outdoor billboard targets the majority of the travelers and visitors exiting the airport. The billboard offers high impact due to the large format and central placement and is seen by most passersby.

Price per month: SEK 10 000*

Price during Almedalen Week: SEK 40 000*

Interested in this space?

VBY-094

Outdoor billboard

Price per month: SEK 10 000*

Interested in this space?

VBY-095

Outdoor billboard

Price per month: SEK 10 000*

Price during Almedalen Week: SEK 40 000*

Interested in this space?

VBY-096

Outdoor billboard

Price per month: SEK 10 000*

Price during Almedalen Week: SEK 40 000*

Interested in this space?

Outdoor — Special

VBY-042

Flags

This advertisement product targets the majority of both arriving and departing travelers at the airsport due to the central location just outside the terminal building. The flags offers high dwell time due to the longer period of time that people reside in the area as well as a repetitive effect due to the number of flag posts on offer.

Price per month: On request

Price during Almedalen Week: SEK 50 000*

Interested in this space?

VBY-072

Flags

This advertisement product targets the majority of the arriving travelers at the airport due to the central location next to the entrance into the arrival hall from the aircrafts. The flags offers high dwell time due to the longer period of time that people reside in the area as well as a repetitive effect due to the number of flag posts on offer.

Price per month: SEK 2 000*

Interested in this space?

VBY-111

Foil in taxi shelter

This advertisement product targets the majority of the arrival travelers that are leaving the airport by taxi due to the central location just outside the terminal building by the taxi stop. The product offers high dwell time due to the longer period of time that people reside in the area.

Price per week: On request

Price during Almedalen Week: SEK 60 000*

Interested in this space?